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The Millionaire Next Door
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| Description: | Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They live next door. America’s wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who don’t realize how rich their families are, and reject a lifestyle of flashy exhibitionism and competitive spending. In fact, the glamorous people many of us think of as “rich” are actually a tiny minority of America’s truly wealthy citizens—and behave quite differently than the majority. At the time of its first publication in 1996, The Millionaire Next Door was a groundbreaking examination of America’s rich—exposing for the first time the seven common qualities that appear over and over among this exclusive demographic. This new edition, the first since 1998, includes a new foreword by Dr. Thomas J. Stanley—updating the original content in the context of the 21st century. ABOUT THE AUTHOR Formerly a professor of marketing at Georgia State University, Dr. Stanley spent approximately 20 years interviewing America’s wealthy, starting in 1973—and focusing on people with a net worth of at least $1 million. His first book, Marketing to the Affluent, was chosen as a Top 10 Outstanding Business Book by the editors of Best of Business Quarterly. He achieved popular acclaim with The Millionaire Next Door—selling over 2 million copies. In total, Dr. Stanley’s books have spent over 170 weeks on the New York Times Bestseller list. Dr. Stanley holds a PhD in Business Administration from the University of Georgia in Athens. He currently lives in Atlanta.How can you join the ranks of America’s wealthy (defined as people whose net worth is over one million dollars)? It’s easy, say doctors Stanley and Danko, who have spent the last 20 years interviewing members of this elite club: you just have to follow seven simple rules. The first rule is, always live well below your means. The last rule is, choose your occupation wisely. You’ll have to buy the book to find out the other five. It’s only fair. The authors’ conclusions are commonsensical. But, as they point out, their prescription often flies in the face of what we think wealthy people should do. There are no pop stars or athletes in this book, but plenty of wall-board manufacturers–particularly ones who take cheap, infrequent vacations! Stanley and Danko mercilessly show how wealth takes sacrifice, discipline, and hard work, qualities that are positively discouraged by our high-consumption society. “You aren’t what you drive,” admonish the authors. Somewhere, Benjamin Franklin is smiling.Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They live next door. America’s wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who don’t realize how rich their families are, and reject a lifestyle of flashy exhibitionism and competitive spending. In fact, the glamorous people many of us think of as “rich” are actually a tiny minority of America’s truly wealthy citizens—and behave quite differently than the majority. At the time of its first publication in 1996, The Millionaire Next Door was a groundbreaking examination of America’s rich—exposing for the first time the seven common qualities that appear over and over among this exclusive demographic. This new edition, the first since 1998, includes a new foreword by Dr. Thomas J. Stanley—updating the original content in the context of the 21st century. ABOUT THE AUTHOR Formerly a professor of marketing at Georgia State University, Dr. Stanley spent approximately 20 years interviewing America’s wealthy, starting in 1973—and focusing on people with a net worth of at least $1 million. His first book, Marketing to the Affluent, was chosen as a Top 10 Outstanding Business Book by the editors of Best of Business Quarterly. He achieved popular acclaim with The Millionaire Next Door—selling over 2 million copies. In total, Dr. Stanley’s books have spent over 170 weeks on the New York Times Bestseller list. Dr. Stanley holds a PhD in Business Administration from the University of Georgia in Athens. He currently lives in Atlanta. |
| Brand: | RosettaBooks |
| Rating: | 4.0 |
Reviews : The Millionaire Next Door at RosettaBooks
This is how the rich become rich
Creating wealth is sort of like dieting.Everybody wants the end result but the discipline to achieve that result is usually lacking.Oh, if only there were a magic pill that you could take to lose weight or to create wealth without changing your habits. We would all be rich.FRUGALITY…FRUGALITY…FRUGALITY. It takes discipline.Contrary to certain opinions i.e. revews posted here, you don’t need "a wad" to do this.However, by following these concepts, you will soon have a wad.There is no level of income that you can’t outspend and yet most of us feel that we have an unlimited supply of cash.You would think that considering the ever increasing number of bankruptcies and mortgage foreclosures not to mention company downsizings that people would have learned by now. Peer pressure…keeping up with the Jone’s drives many people to live beyond their means. Remember this: when your outgo exceeds your income, your upkeep will become your downfall.DELAY GRATIFICATION. Pay yourself…
The Millionaire Next Door
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Customer Reviews : The Millionaire Next Door at RosettaBooks
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